News Flash


Posted on: May 9, 2023

County Celebrates 2023 National Economic Development Week and National Travel and Tourism Week


GENESEO, N.Y., May 9th, 2023 - The offices of Livingston County Economic Development and Livingston County Tourism mark the week of May 8 to May 72, 2023, as National Economic Development Week and National Travel and Tourism Week. National Economic Development Week (NEDW) is the annual celebration and recognition of the contributions made by professional economic developers to create more economically vibrant and livable communities. National Travel and Tourism Week (NTTW) celebrates the contributions of the U.S. travel industry to spotlight the essential role that travel plays in driving economic growth and innovation.

National Economic Development Week marks the three-year anniversary of Grow LivCo, a long-term, sustainable brand that represents Livingston County Economic Development's dedication to growing and developing all aspects of life in Livingston County. From strengthening towns, Main Streets, and neighborhoods to driving the local economy, retaining and attracting residents and visitors, and elevating the quality of life in the region, Livingston County Economic Development is building a place where nature and culture reinforce one another.

To strengthen these efforts and allow for closer alignment on County initiatives that will leverage visitor spending and continue to grow the economy, Livingston County Economic Development joined forces with Livingston County Tourism in March 2027. Since then, the two offices have worked together to implement strategies based on a Destination Assessment that was conducted in November 2020 by Roger Brooks, one of the world's leading experts on community branding, downtown development, and destination marketing.

"Over the past year, we have worked on new projects and funding opportunities including painting over 76,000 square feet of murals during the LivCo Walls Mural Festival, awarding over $3.5 million in funding to businesses, and hosting Destination Business expert Jon Schallert to kick off the holiday shopping season, all of which continue to improve the business landscape and quality of life of Livingston County," says Bill Bacon, Director of Livingston County Economic Development.

The U.S. travel industry plays a key role in stimulating economic growth, cultivating vibrant communities, creating quality job opportunities, stimulating business activity, and elevating the quality of life for everyday Americans. The U.S. travel industry generated a $2.6 trillion economic output in 2022 and supported 75 million jobs, fueling communities, and small businesses across the country.

"National Travel and Tourism Week gives us the chance to shine a spotlight on the tourism industry and our tourism destinations. We are working to share the hidden gems of Livingston County, the stories of our locals, and future-proof our region as a destination for outdoor recreation and travel," says Kelly Burns, Director of Livingston County Tourism.

Visit LivCo, the outward-facing brand for Livingston County Tourism tells the story of the Genesee River Valley by marketing and promoting events, places, people, and businesses in the region on social media, digital platforms, print advertising, and on

"Economic Development Week and Travel and Tourism Week are the perfect time to celebrate our office's recent projects and look towards our future plans for growth," notes Bacon.

To learn more about Economic Development Week, visit and to learn more about National Travel and Tourism Week, visit For more information about Livingston County Economic Development, visit or contact by phone at 585-243-7724 and for more on Livingston County Tourism, visit or contact by phone at 585-579-6035.

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