News Flash


Posted on: November 3, 2023

Shop Smart, Shop Local: LivCo Loot Promotes Neighborhood Small Businesses


GENESEO, N.Y., Nov. 3, 2023 — Livingston County’s Economic Development office is encouraging residents to support area businesses and shop locally this holiday season through the new LivCo Loot program.


The Economic Development office, Tourism office, and participating Livingston County businesses will distribute LivCo Loot coins, branded wooden tokens, valued at $5 each. Shoppers can then spend the LivCo Loot coins at participating businesses throughout the County. The coins are good for store credit only and shop owners will not give change if the purchase is less than $5. 


Part of Livingston County's Buy Local Campaign, LivCo Loot incentivizes consumers to put their purchasing power to work within the County’s nine villages and 17 towns. When residents spend locally, there are numerous benefits for the local economy, said Economic Development Director Bill Bacon. 


“When we buy from independent, locally-owned businesses, rather than national chain stores, a much greater portion of our money remains in the local economy aiding our neighbors in need, supporting our local farms, and ultimately strengthening our whole community,” explained Bacon. “For every $100 you spend at a locally owned business, $68 recirculates and remains in our local economy. Only $43 remains in our community when it’s spent at a national chain.”


Economic Development and Tourism staff will be on hand at many of the upcoming holiday festivals around the County passing out LivCo Loot. Participating business will also distribute the coins through their own in-store promotions. The full list of local businesses participating in the LivCo Loot program includes:

  • 2nd Time Around Consignment
  • 1812 Store
  • Adventures & Art: Center for Creativity
  • Alley Cat Boutique
  • All Western Evergreen Nursery & Christmas Tree Farm
  • Annabel's Gifts & More
  • Avon Inn
  • Body & Face by Kristin
  • Carvings & More
  • Cosmic Charlie Cafe
  • Curtin Family Farmstand
  • Cycle Craze
  • Dogwood Trading Company
  • Easton's Food & Drink
  • Euro Cafe - Real Food & Deli
  • Fire Creek Farms
  • Florence's Perpetual Estate Sale
  • Gallery in the Valley
  • Geek Chic Floral Boutique
  • Hunt's Auto Parts
  • Lake BBQ
  • Lake Life Accessories
  • Little Lake Brewing
  • Market on Main
  • Mikala's Quilting
  • Milk and Honey Cafe
  • Mill Creek Optical
  • Not Dot Shop
  • O-Neh-Da Vineyard
  • Pastique
  • Realitee Designs
  • Sick Brothers
  • Simply Positive
  • Studio Sales Pottery
  • Sunrise Bouldering
  • Avondale Pub
  • The Valley Shop
  • Touch of Grayce
  • Trail Otter
  • Wendy's Pantry & Country Mouse Tea House
  • Woodlawn Distilling

For the most up to date list of participating businesses and more, visit the LivCo Loot website. For questions, contact Louise Wadsworth at or (585) 243-7124.


Stay up-to-date with the latest news, events and more by following Livingston County on XInstagram, Facebook and LinkedIn


About Livingston County:

Founded in 1821, Livingston County, N.Y., is home to more than 61,000 residents in 17 towns located across 631 square miles of the Finger Lakes region. 

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